April 17, 2009
environmental laziness
They’ve got a section on the Mother Nature Network called The Lazy Environmentalist. I haven’t even read a piece of content, but I’m turned off already.
I get their point: we’ve got to make tiny changes in our lives to improve the environment. But laziness is the worst sounding description of green efforts: laziness is throwing the trash on the street instead of in a waste receptacle, leaving the tv on while falling asleep, keeping the sink running to check the oven.
The headline is just a soundbyte, this blog post just a quick impression, but they touch upon the issue of motivating people to act responsibly, and how we should linguistically frame green efforts. Are we really trying to make people feel good about being lazy?

shelmatic said,
April 18, 2009 at 1:09 pm
new layout and new post. i like.
i also agree lazy is maybe not the best word. maybe the “minimal environmentalist”. but that almost sounds like its cool and trendy to be minimal instead to completely invested. how about “the novice environmentalist”?
Your Words Matter: an investigation of linguistic framing (part one) « Jonathan Hung said,
April 28, 2009 at 12:03 pm
[...] The Mother Nature Network and their idea of the “Lazy Environmentalist” [...]